October 2, 2007

Dove Ads

Canadian Site
UK Site
US Site

I've never been in favor of the pressure put on girls by the media and beauty industry. I watched my sisters learn to navigate the nightmare with concern. I saw school friends fight to survive it. However, it was never quite as real as it is now. Now that I have Katie it is a real concern. I worry about the message that these industries are going to send to her. I worry that Tonya and I will not be able to completely shield her from the onslaught and pressure. It is nice to see a company like dove at least pretend* to care about the issue.

* I don't know if they care or not or if this was just a marketing idea to help them great positive branding. For all I know they have some executives that are really tired of the messaging and pressure. Or it could be some drone looked at some market research and decided that this tact would sell more Dove products. I'm really sure I care either way.


Posted by pqbon at October 2, 2007 11:09 AM
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